1/9/2024 0 Comments Top trending news 2015![]() ![]() ![]() A general shift is taking place from the traditional to the digital media (online and social media), which can be seen in the declining overall circulation of newspapers since 2003 and in the declining revenue for traditional media organisations, leading to layoffs and divestitures and an increasing concentration within the daily and weekly press market. This, along with the increasing online convergence leads to fierce competition for vanishing advertising money. The main features of the traditional and digital media in Switzerland are the persisting important role of the public broadcaster Swiss Broadcasting Corporation SRG SSR, recently challenged by private commercial publishers and broadcasters, an ongoing digitisation of the terrestrial TV and the convergence of Digital Audio Broadcasting (DAB), Internet Radio and Digital Video Broadcasting (DVB-T). This structure, on the one hand, creates opportunities for political articulation also in the media but, on the other hand,it is also responsible for a variety of tensions among interest groups on these three levels. The multilevel system of government (federal, regional and local) is the result of the country’s socio-cultural and socio-political diversity. Foreigners account for some 22 percent of the population. The remaining 8 percent can be attributed to the languages spoken by immigrants. Surrounded by Germany, Austria, Liechtenstein, Italy and France, there are as many as four different official languages: German, spoken by 64 percent of the population, French (19 percent), Italian (8 percent) and Romance (<1 percent) - which define four different mentalities. Switzerland is a small, landlocked country in the heart of Western Europe whose key feature is its cultural diversity.
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